Once a Dialogue has finished, the data needs to be effectively analysed so that the contributions can be understood and appropriate action can be taken. Even whilst the Dialogue is still open, it is useful to be able to review information about participation, especially if the Dialogue is running for a significant period. Such information is also useful for inclusion in internal and external reports or a newsletter.
So, what results does Dialogue App provide for such reports?
Dialogue App‘s ‘Results and Reporting’ function on the administrator control panel is accessible at any point of the consultation and provides the following top-line statistics:
- Number of registered users
- Number of users who have submitted ideas
- Number of ideas
- Number of comments
- Average number of comments per idea
- Number of ratings
- Average number of ratings per idea
- Number of tags
- Average number of tags per idea
These statistics provide a simple overview of the level of participation in the Dialogue.
Qualitative Results and Demographic Information
Although it’s important to have a significant number of participants and comments which can hopefully represent a diverse spread of views, the most important take home from a Dialogue is what the participants have been discussing.
These results can be retrieved through ‘Complete Data Exports’, which are available in the administrative dashboard. Like the top-line statistics, these exports are also available both before and after the consultation has finished. Specifically, an administrative user can download all ideas, tags and comments in .CSV format, which can then be summarised or included in a report.
This feature also allows the profiles of registered users to be downloaded, which also provides access to demographic information that can also be analysed. For example, as The National Dialogue on Green and Healthy Homes from the National Academy of Public Administration (NAPA) asked for the user’s geographic location as part of the registration process, this information was used to graphically illustrate web traffic from different States in their final report:
Registered users were also asked to specify their sector, which were also graphically illustrated in the final report.
Dialogue App is also compatible with the free Google Analytics tool, which provides additional functionality about the visitors to the Dialogue, such as information on traffic and site activity, including:
- Number of visitors to the homepage and to individual ideas
- Breakdown of visitors by geographic territory
- Breakdown of visitors by operating system, web browser and capabilities
- How visitors arrived at your site (search engine, link from another site etc)
NAPA used Google Analytics as a way of measuring visitor engagement, such as the amount of time users spent on the site and the average number of pages viewed per visit.
Other web analytics that were included in NAPA’s final report included the total number of server requests, page views and the “bounce rate” (visitors that leave the site after landing on it rather than viewing other pages on the site).